Thursday, July 11, 2013

SEO Training in Hyderabad: Search Engine Optimization Course Program

  1. Introducing the search engines and basic concepts
  2. Search engine optimization strategy
  3. How users search the web or how search marketing is difference
  4. Overview: definitions
  5. Behind the scenes: how search engines work
    1. Search engine crawling and indexing
      1. How it works
      2. Tools to see what the search engines see
      3. Depth and frequency
    2. Relevance weighting – search engine ranking algorithms
      1. Google PageRank™ & TrustRank
      2. Yahoo! Ranking
      3. Microsoft Bing Ranking
    3. Latest Updates
  6. Compelling content
    1. Content types
      1. Text
      2. Audiovisual
    2. Uniqueness
    3. Freshness
    4. Length
    5. Keywords
      1. Keyword selection
      2. Integration into page
        1. Important on-page elements
        2. Linking
        3. Usability issues
        4. Keyword density and frequency – use and limits
        5. Proximity & Prominence 
    6. Written for whom?
      1. How users read a web page
      2. Is there a call to action?
      3. The number one problem with content on most company websites
    7. Getting visitors to click on your content in search engine results – regardless of the position
    8. Make vs. buy: the cost of quality content
  7. Community: off-site presence and traffic generation
    1. External linking strategy
      1. Why a linking strategy is important
        1. Direct traffic
        2. Search Engines
      2. Hanging out in bad company
      3. Did say you paid for it?
      4. Some links are more equal than others
      5. Quantity? Quality?
    2. Who's linking to the competition?
    3. Blogs and forums
    4. Social Media
    5. Directories and similar resources
    6. Online PR
    7. Viral and other campaigns
    8. Appraising the quality of a link
  8. Code: optimizing a site
    1. Choosing and managing domains
    2. Designing or relaunching a site
  9. Managing a site
  10. Basic introduction to tracking SEO results with Web Analytics
  11. Mobile SEO Techniques
  12. How to work With Different SEO Tools.


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