Thursday, December 18, 2008

Social Media Ebook - work plan

Tuesday, December 16, 2008

Free Google Official Starter SEO Guide

Enjoy with Google's SEO Starter Guide

Tuesday, December 9, 2008

21 KEYS TO LINK BAIT SUCCESS by FamousAgents Staff

What Is Link Bait and Why Does it Matter To You?

Eric Ward, also known as the Godfather of linking, describes it best: “Link Bait is more or less anything you create anywhere on the Web that inspires other people to link to it. They can link to it via a Web page, a blog, social bookmark site, tagging site, e-zine, newsletter, IM, email or any other method that tells others about the bait.”

The ultimate result then being higher traffic to your site and therefore higher search engine rankings. So, why should you cultivate an understanding of this extensively discussed link-generating ability?

Link baiting is now. If you wish to keep your site competitive on the pages of search engines, it is imperative that you have the knowledge base to vie for that top spot among REALTORs on the Internet.

Before you grow intimidated and curl up in the corner, however, know that link baiting is a different game in the real estate world.

If you are like me, you probably feel constantly inundated with SEO articles advocating that single, hugely successful link bait project that boosts your site to the front page of Digg or generates traffic so overwhelming that your server crashes.

REALTORs need to understand that it’s ok if you don’t become famous overnight.
If every time you write one notable piece you gain one, two, five, or ten prominent links, the article did its job. Do not underestimate the small increase in legitimate links. In online real estate marketing, those few quality links are your ride to the apex of search engine rankings.
Link baiting can be found in numerous forms as you may have learned in our previous article. News, contrary, attack, resource, and humor are the five categories found on sites among various SEO experts. However, as we were going through the list, Jim was alarmed to see one fundamental technique entirely omitted.

As he so candidly reminded me, the “granddaddy of them all” was missing. I couldn’t believe it myself. As a result, we will be working off a new and improved list – we are confident the addition is more than worthy.

News, contrary, attack, resource, humor, and – the added element – fear, are the hooks every avid link baiter must master.

1. NEWSLearning and expanding what we know is what drives the perpetual exploration on the Internet. Make your site a reliable source for news-seekers.
You will grow a reader base that turns to you when they want to know the happenings in the neighborhood, community, city, state, country, or world. Imagine the influx of traffic that you will see once you offer the service of delivering news to their fingertips.
As a REALTOR, this is a golden opportunity for you to become an active member in the community. Gain name recognition, and provide an appreciated service to your neighbors at the same time.

Keeping yourself up to date with the events around town will reflect well on you and aid you in developing a trustworthy rapport among future potential clients.

2. CONTRARYA contrary hook can be slightly trickier, but when you can pull it off, your site will benefit immensely. The hook revolves around the contradiction of something done or said by someone else in your field. Don’t be afraid to start a debate about a contested hot topic. Take what others in your field say and offer a different perspective.
Another twist to the hook is supplying your readers with bizarre information about a certain big shot that your audience is familiar with. Try it, and your site will most definitely gain some attention. Remain civil with the contradiction or the hook might take a violent shove into the next hook category.

3. ATTACKThe attack hook is linked directly to the contrary hook addressed above. Attack, however, takes the contradiction one step further, and ultimately lives up to its name.
Attacking your competition will garner you an entirely different reaction from your audience. It will undoubtedly gain you traffic, but the type of interest your site will generate may shock you so be prepared.There is a warning label that comes with this hook.
The game of attacking others is a risky one. You’re setting yourself up in a position that you must prepare for.

If the person you attack has a substantial following, be ready for the negative attention that you’ll receive from avid supporters of the so-called victim. A mob might come knocking – on your blog door of course – and you better be geared up for the battle.
It may sound like a scary tactic to use to gain links. If used properly, the effectiveness does have the potential to be worth your while.

It’s true that you may end up with incredibly negative attention from some. However, in the meantime, you will acquire additional authority and reliability among your peers and followers if the attack is justifiable and relevant.

4. RESOURCEA resource hook lives up to its name and leaves little to the imagination.
The page is solely informational. You take countless sources full of information and distill the data into a core, cumulative report. Presto, just like that you are offering valuable, reliable, yet condensed information to your readers – not to mention you have the advantage of offering it from your perspective.

5. HUMORHumor is universal.

You can depend on humor hooks to bring in readers from all over - without risking offending your audience or alienating yourself.
Use humor to entice a crowd which, like many of us, have grown tired of the daily routine and are actively looking for an outlet. Keep in mind, however, that just because you use humor you can still effectively convey a message.
As a REALTOR, use comedic stories from around the community or about real estate in general. Find irony in the local newspaper, take pictures of amusing images, or simply post jokes that you run across. You’ll then find surfers coming back to your site often to see what innovative, wacky things they will find.
It should go without saying, but keep your jokes clean.
Use humor as your vehicle of choice. Get the laughter flowing and watch the traffic topple in.

6. FEAREvery person in the world will bite at a story if you scare them. It is quite possibly the strongest hook available to you.
Incite panic in your audience and watch them run screaming in search of an explanation and a remedy to the situation.
As a real estate expert, you have the ability to see changes on the horizon. A fear hook may be as simple as notifying residents in your community (thus prospective clients) that a change in the market is imminent. Tell them to buy now or wait to sell (whatever the case may be); save them money, become a hero.
If you do a sufficient job of using scare tactics in your headline – just enough to make the reader wonder what’s going on – you will witness an influx of traffic to your site.
People will be incessant in their quest to uncover the full story, and because your site has the answer, it becomes their destination.
Again be careful with this hook. It is extremely effective, but if you take it too far you will have some unhappy, skeptical readers on your hands.These hooks are all precious link bait mechanisms to utilize. You just have to unleash your brainpower to effectively put them to work. Beware, even Matt Cutts chimes in to warn us to avoid overusing any of the above links. They all have the potential of becoming tired and fruitless if you aren’t cautious.
Be credible – be creative – be cautious.
NOW… The 21 Keys to Link Bait Success
1. Don’t Self-IndulgeAlthough it may be tempting to place other advertisements on your home page and other high-traffic areas – DON’T. Avoid the temptation, and it will undoubtedly make your site more link-worthy.
2. The Value of Popularity Didn’t Die in High SchoolA recurring suggestion found everywhere is to become genuine friends with influential and well-respected people in your niche – links from them are always beneficial.
You then have the opportunity to pick each others minds and eventually link to one another.
3. Become a Blogging AficionadoPost quality content frequently and consistently. This is how you develop a following.
Make certain that your posts vary in length and the content in the extensive articles merit the time it takes to read them.
Problogger offers some great tips on building blog authority.
Keep in mind that blogging is not a free for all opportunity to write and do what you want… if you want to remain respected. There are in fact deadly sins of blogging that you must be aware of.
4. Know the Tough StuffAaron Wall from SEObook reminds us that…“the harder it is to find a piece of information, the easier it is to grab a chunk of the market if you provide a quality answer to that associated problem.”
Do everything you can to be informed and ensure you have all the answers to the ultimate questions facing the industry.

5. Be a Social ButterflySubscribe to various social networking sites like digg,, and reddit.
When you are creating your profile on the various social networks, make it legitimate. Using a “codename” will get you nowhere. Use your full name to ensure that you develop a reputation that will benefit your site.
Jim believes that Digg’s algorithm looks at the articles you digg in relation to the success it eventually sees. If you begin to digg quality articles that make it to the front page of Digg, you gain credibility. Then, when you digg your own work, you carry more weight than someone who is so self-involved that they only digg their own articles.
Digg others’ articles, and they are likely to return the favor. People want to know who is taking the time to validate their efforts. They will turn to your site to figure out who you are, and then digg your articles in return.
Also, reading the top stories will contribute to the generating ideas of your own for your site. You instantly get a taste of the content captivating readers – right now, not last month.

6. Broaden Your HorizonsDon’t get stuck in a rut of only writing content about real estate.
People care about what affects them, and there are a million things you can tie into your site’s content. Give people what they want. Talk about life and give your readers the opportunity to connect with you.

7. Reach a Nationwide AudienceYou may be tempted to focus all of the attention on your site to your local prospective clients. Do not, however, discount the benefits of writing for a national audience. The Real Estate Tomato has a wonderful article outlining the countless benefits of writing to a broad, national audience.
You are opening doors to the opportunity to offer your expertise to REALTORs and their clients across the country. And don’t forget… you never know where your next client is coming from.
8. Swallow Your PrideTalk up your site and your business with friends and acquaintances. Get them to digg your blogs or post on Reddit.

Maybe you’ll acquire a few new, devoted readers.

9. Interacting With Your Readers is OverratedWRONG!!!
If you’ve ever read the above statement, disregard it - it’s bologna. Building a relationship will result in loyalty – loyalty will result in links.
Chat it up. Then… Invite interaction from your readers.

Allow comments on your blog posts. Set up a forum for interaction. Then INTERACT.

10. How Do I…Where Do I???You know how to find what you’re looking for on your site. That means zilch. Sit down with someone who doesn’t know your site and see how easy or difficult it is for them to navigate the site. If they need a map and compass, you may want to consider revamping it and making the site more user-friendly.
Remember, once you hook ‘em, you’ve got to keep them there. They won’t stay if they can’t figure out how to get from one page to another. Once frustration sets it, they are gone.

11. .Gov & .Edu – What’s the Big Deal?Credibility, credibility, credibility.

Virtually any average Joe can link to your site, but who’s going to trust them? Get a .gov or .edu link however, and your site must have something substantial to offer.
It’s a complicated task. But if you can pull it off, the integrity your site immediately gains is priceless.

12. Mary Had a Little LambThat’s right folks, it’s back to basics.
Remember in elementary school when we had to sit through tedious grammar lessons and take excruciatingly mind-numbing spelling tests?
Good news - it wasn’t for nothing. People don’t want to stumble through content because you opted against running spell check or ensuring you are grammatically correct.
Know the difference between accept and except, affect and effect, it’s and its, and there and their.
If a 10 year old can do it, so can we.

13. Direct Your Audience Right to Your DoorstepSubmit your site to various online directories.
This is a great link for global and general directories. If more specific is what you’re looking for try a regional or niche-specific directory.

14. Real World RelationshipsDevelop ‘real’ relationships with your peers when you have the opportunity.
At conferences and training sessions, meet as many people as possible, and begin communicating with them on a regular basis. Then, take a good look at their site. If it’s something you want to be associated with, link to it.
They’ll most likely link to your site as well. Chances are they have a reader base that will then be introduced to your work.

15. Readers Have Needs TooGet a feel for what your readers are passionate about and USE THAT KNOWLEDGE.
Cliffhangers, up-and-coming posts, and articles that will leave your loyal readers chomping at the bit for more are incredibly effective… if you know what they like.
The interaction that we are advocating will assist you in figuring out what your readers want.
Remember… if your promise a follow up to an article or a series, you must deliver. Otherwise their abandonment of your site is imminent.

16. You’re not Always the Center of the UniverseJust because an idea is not your top priority doesn’t mean it’s not important to your audience.
Plain and simple: “Ideas spread because they are important to the spreader… not the originator.” –Jennifer Laycock “Give Them Something to Talk About”
Making yourself an active part of other blogs that transcend your focus will make you a stronger link baiter. Know what others want to know, and expand – making it relevant to real estate is what sets you apart from others.

17. Strong Post – Even Better HeadlineUnderstand the importance of a good post, but don’t discount the time you put into developing your headline.
If your headline isn’t compelling, you might as well write about what you ate for dinner.
You must take time to develop a well-crafted headline that hits your readers with a strong dose of curiosity. Don’t be afraid. Be bold. Check out these suggestions from Brian over at Copy Blogger.
REMEMBER: Your article better live up to its magnetic title. If your headline reads: “Arizona Runs Out of Water,” you are obligated to tell your readers exactly what kind of crisis you are talking about.

18. Be In The KnowA RSS feed will effectively bring you information from the sites of your choosing.
Going over current events allows you to distribute information to your readers at the drop of a hat. It’s also a brilliant way to come up with blog ideas.
Google Reader is our reader of choice.

19. Maintain Your Good NameYour reputation is at stake every time you link to another site.
When you link to a site, think of it as an endorsement. Your readers will follow the links you bring them because they have confidence in your ability to sniff out the noteworthy material. Be certain that you will not regret the backing of another site.
A link is an endorsement; don’t get your self in a sticky situation.

20. Here’s My CardIt may seem obvious, but it’s my job to remind you.
Make sure you list not only your email address, but also your WEBSITE on your business cards.
We live in a world where you can order pizza on the Internet… and people do. So why not give your contacts the option of initially checking you out on your site rather than taking up your valuable time on a phone call?

21. Get the Remedy…. With No Side Effects!There are a million places to go for the cure to the dreaded “there’s nothing to write about” plague.

Sunday, December 7, 2008

The Ultimate Guide to Affiliate Website Links

Ever since the Big Daddy update, throwing up an affiliate site then firing a few links into the domain sadly doesn’t work anymore. The “Supplemental Index” & “Aging Filters” are now an affiliate marketers worst nightmare. These changes have had a noticeable effect on two things:
The Quality of Affiliate Websites
Increased PPC Competition & Prices
Nowadays setting up disposable affiliate websites is not as easy as it once was. Not only that, Affiliate Marketers are now faced with a new challenge:
How the hell do you drive natural links to a website that’s clearly just promoting affiliate products?
I’m going to address some of the techiques I use & some of the techniques I’ve seen on other blogs to overcome this issue. This should hopefully help you dominate your niche & take your affiliate websites to the next level. Leaving your competitiors to sit back & cry.
1. Creating a Blog on the Affiliate Site
The nature of blogs & the information they provide make them very linkable. Writing indepth posts about a particular topic or subject can attract natural links to your blog, which you can then filter into your Affiliate Product pages. Blogs are also received much better on Social Networking sites.
Pros: Effective Allows you to direct targeted internal links Keeps content fresh
Cons: Time Consuming Lack of knowledge in the area to write fresh articles
2. Creating the Affiliate Site as a Blog
Many affiliates have been cutting out the middleman & using blog platforms such as Wordpress right from the getgo. This allows them to integrate articles in with affiliate reviews to make the whole site look much more natural. I’ve found this particular technique to be quite successful. This will attract links to particular posts which can allow you to deep link with relevant anchor text into product reviews.
Pros: Allows more flexibility with content Affiliate links can be hidden seductively within posts Easier to do well on social networks since your site doesn’t look like spam
Cons: Time consuming Easy to lose interest if you’re not converting If you build up a readership you feel like you need to blog often
3. Squidoo
Squidoo is a great way to support affiliate product reviews. Simply create a new account & write an overview for each product review in its own lens. Tag the lens as much as possible & also join as many groups as possible. Next interlink all the lenses together using a links plexo & choose the anchor text you want to rank for. Now also link back to your affiliate website with the anchor text you want to rank for from each lens. Bookmark the lens using Onlywire. Wash rinse & repeat.
Pros: Squidoo links pass a good amount of authority Squidoo lenses rank very well naturally so this can provide extra exposure & inbound links to the lens
Cons: No cons other than time
4. Dominate the SERPS
Are you wanting to rank for a particular term? Then dominate that term by flooding it with as many of your own targeted pages as you can. All linking back to your original Affiliate Site.
I.e. &
Register a page on:
Register User Profiles on:
Use all these relevant pages to link back to your own site, which will help increase your serps ranking for that targeted keyword. If these pages rank well & dominate the serps it will also increase your overall market share & push out competitors, which is always a good thing
Pros: Ability to dominate for a particular keyword Can leverage off other sites link popularity
Cons: Time consuming May take time to get all the profile pages indexed
5. Forums
Register on related (& unrelated if you wish) forums. Set your signature with the anchor text you want to rank for. Go back to some of the older posts with pagerank & authority (I like to use the Strongest Subpages Tool to find authoritative pages).
If you’re feeling particularly inventive, make a load of posts then come back in 3-4 weeks, edit the post & insert your links. This will avoid detection by the mods & admins.
Also search for forums that have VBSEO enabled. You can find heaps by using this query. VBSEO rewrites user profiles thus helping that page rank better for the chosen keyword.
Pros: Thousands upon thousands of forums to utilise
Cons: Profile may get banned for spamming if you’re not making relevant posts Forums may require a certain number of posts to use signatures
6. RSS Feeds
Using RSS & XML feeds are great ways to get inbound links quickly, check out these posts:
Using RSS Feeds for Backlinks
Automated XML Backlinks
Check out the RSS top 55 for more places to grab RSS Links from.
Pros: Can accumulate a lot of backlinks in a short period of time
Cons: Scraper backlinks are spammy & may provide no overall value
7. Blog Commenting
Finding blogs that don’t have the nofollow enabled is a great way to spend a day. Set up an excel spreadsheet, hell even write a script to do it for you. There’s a dofollow plugin now that will remove the nofollow tag on Wordpress. Start your research there, you’ll soon find lots of blogs that are Dofollowing (i.e. Easy Pickings).
Pros: Quick easy links
Cons: May get deleted if your anchor text is too spammy Quite a bit of research involved
8. Sponsoring themes & templates
I mentioned this before in my sponsoring wordpress themes post. There hundreds of different templates you can sponsor, it doesn’t have to be just wordpress.
Think Joomla, Movable Type, Vbulletin, Invision Power Board, PHPBB etc.
Pros: Cost Effective Can gain lots of links very quickly
Cons: Can’t control who is linking to you Many sitewide links could trip spam filters
9. Link Bait & 301 Redirect
This is perhaps one of my favourite techniques at the moment. Create a blog purely for linkbait purposes & write articles for Digg, Netscape, Reddit & Stumbleupon. Once you’ve gathered around 1,500 links 301 redirect the pages & blog to your existing Affiliate Marketing websites to boost their authority.
Pros: Good way to fight supplemental results Possible to amass a large amount of links organically & very quickly
Cons: Links may not be relevant to your niche & may not help your affiliate pages rank any better (think a bit about this one ;)) Writing a popular story can take time & a lot of perseveration.
10. Link Feeder Sites
This again is something that Eli touched on a while ago in his post about Link Laundering. Basically you’re using existing sites that requires registration to build targeted backlinks to your Affiliate Sites. These can be software download sites or even reciprocal directories. If you set up a nice network you can instantly get about 200-300 links per day to sites or pages that you specify with the anchor text that you specify. Check Eli’s post out for more detailed information.
Pros: Can build targeted links very quickly Can choose the anchor text
Cons: No control over the quality of sites the links go on Too many links with the same anchor text could trip the spam filters, so rotation is necessary.
So there you have it, a breakdown of some of the top methods you can use to really boost your affiliate websites up in the serps & start capatilising on the traffic you’re missing out in

Tuesday, December 2, 2008

My favourite SEO Blogs

Search Engine Land - search news by Danny Sullivan and his team of SEO experts
SEOMoz Blog with Rand Fishkin
Aaron Wall's SEO Blog
Matt Cutts' Blog (for Google information)
Jim Boykin's Blog Matt McGee's
Small Business SEM (for those with blogs)
Occam's Razor - web analytics blog by Avinash Kaushik
Official Google Webmaster Central Blog

Fun Tools for Site Assessment

Link validators:,
Slow page load checker:,
Link popularity comparison:
Keyword density tools:
Accessibility check:,
(for more links to accessibility evaluation tools)

Backlink Checker:
Social Search Tag checker:

More SEO Tools We Recommend
Wordtracker Keyword Tool for researching keyword search popularity. Wordtracker also offers a limited free keyword research tool. (This is an affiliate link so if you purchase access through this link, Wordtracker will show us a little love, too!)

Keyword Discovery - this fee-based keyword research tool has garnered many positive reviews - free trial available
Yahoo! Search Marketing's
Keyword Selector Tool NOTE: this tool is no longer supported by Yahoo! and the link may not work
Google AdWords's
Keyword Tool (can get some keyword ideas & relative search popularity numbers here)
Google AdWords's
Keyword Selection Sandbox (can get some relative popularity values here)
Page Strength Tool (or see their other SEO Tools) > A truly fabulous spider emulator at
set of SEO tools includes finding similar keywords, clustering keywords, and several others.
Rex Swain's HTTP Viewer is a handy way to check if your 301 redirects are sending the right server message.
TouchGraph Google Browser a cool way to visualize your website neighborhood

Socializer - links to
social bookmarking sites

Monday, November 24, 2008

Google Launches new keyword tool for advertisers

The Adwords Insider Blog has [url=]announced[/url] the launch of a new keyword tool for advertisers - the "search-based keyword tool".
Interestingly, it will give keyword suggestions based on spidering data (you supply a domain name - it matches keywords within title and on-page keywords of URL in that site). If you use it for sites within your Adwords account, it won't suggest keywords you're already using.
From an initial play around, it looks like it will be very useful for campaigns that potentially have lots if missed opportunities for good paid keywords - particularly for larger sites where there may be product pages and the like that are easily overlooked. Spreadsheet export is nice too.
Data returned for sites you don't have Adwords for seems pretty screwy, unfortunately ;)
The tool's located at

Wednesday, November 5, 2008

Bingo websites optimization

Are you about to launch your sparkling new online bingo website? Have you thought about how you are going to promote that bingo site upon its launch?
Aside from a good marketing plan which will include how you are going to target offline customers, you should ensure that you have a good online marketing strategy. That does not necessarily mean spending a large part of your budget simply by buying online advertising or Pay per Click campaigns. It is ensuring that your bingo site will be readily available when users perform a search for the brand name, or when generally searching for online bingo websites.
It is surprising how many bingo sites launch and concentrate only on paid advertising or offline marketing and forget the little tweaks that could mean a lot of difference. For example, say you just sponsored an event and your brand name is all over certain media, TV, Radio etc. Then, a potential customer enters your brand name in Google but cannot find your site because you have not thought about optimising your site, at the very least for your brand name.
Basic SEO techniques like keyword strategies and good quality text content are outside the main scope of this article. However, your brand name should form part of your domain name and at least be within your title tag or description tag once, and again in the content of your homepage. Once your site can be found for its domain name, you can move away from using it within the content of the meta tags and perhaps focus on other keywords.
Below are a few other tips for you to consider alongside basic keyword techniques.
Of course the most important element is to ensure your domain name (URL) is common across your site. For example, keep to one format such as the standard ...........Any other URLs, such as domain aliases or domains without the www, should be permanently redirected to this single standard format. This single format should be used in all offline and online promotional activity and link building strategies.
Why not produce a Press Release of around 250-300 words to publish to online press directories. Submit to the top 5 online press directories including PR Web and PR Leap and PRFree. This doesn’t necessarily mean you have to hire an expert writer. But you will have to take time to join the various online press directories initially.
Produce an article to submit to the top online articles directories (globally) and any further article directories from language specific countries that your bingo site promotes to. The articles should be at least 500 words but no more than around 1000. Ensure the topic is related to your bingo site and contains lots of variations and complimentary words like “game”, “play” and “online”. Again this will require initial membership to online directories and potential regular manual submission, but the results are worth it.
You could also add the press release or articles to any corporate site or other sites you own which could provide complimentary links.
Search all of the less popular search engines to ensure that your site has been picked up and crawled by these sites also. Countries have search engines that are specific to that region also. Sweden and Spain for example have search engines like Ya and Terra that target only Spanish or Swedish online users. You need to ensure that these have picked up your site.
Submit your URL to paid directories. One definitely recommended initial submission would be from the Yahoo directory. Although this is expensive, it has been proven to provide improvement to results in Yahoo and potentially Google. Other paid search engines and directories such as Azoos and Bestoftheweb can also provide a good URL listing and link at a low cost.
Submit also to free directories that are topic specific. There are many bingo directories out there that will accept your URL for free. This enables them to grow their site and provides content to their users. Perhaps even suggest that you could provide them with articles or press release information in return for a dedicated link.
Do not submit to all the paid directories at once. Submit a few initially and then perhaps on a monthly basis so that site growth and link activity can be seen to increase over time.
If budget allows, purchase rented links from top text links sites such as text link ads. Ensure that the link is only from the homepage. If possible you do not want to rent from a site which will put the link on 1000s of pages and stay away from link exchange sites.
It is recommended to add Google sitemaps for improved crawling and indexing of your site. This allows you to prevent certain URLs from being indexed, and cleans up crawling of your site.
Visit a number of related or complimentary forums initially every day and then regularly, perhaps each month. Discuss your bingo site or at least enter the URL in your signature. Forums with a similar demographic such as competition sites and game forums are great to start with.
Create quality content for your site and change your homepage on a regularly basis. Add any articles, news releases and fun content. Ask your employees to open up a bookmark account with sites like and, and bookmark the URLs where your best text content resides. Normally this is not on the homepage but deeper within the site. Ensure that the pages which contain the greater text content have a standard URL link back to the homepage. Bookmarking sites are indexed a lot quicker than normal sites and this improves crawling of your own URL.
If you have access to web designers and flash developers at a low price, why not devise a viral campaign. Decide if you want either a video or game campaign. It is possible to pay an agency to devise a campaign for you but you could start by creating your own small flash game campaign and give it to an agency that is willing to seed it on various viral networks. You could even seed it yourself if you can do the research. You should ensure that any campaign has embedded code or a landing page the viral clicks to, which ensures that you can track the effectiveness of the campaign. By sending users to a specific landing page you can track exact traffic away from the search engines.
These are just a few tips to get your site off the ground. There are many other techniques that are available and each one mentioned here has only been touched on briefly to give you an idea of where to start. There are many sites available on the internet which can give you more in-depth knowledge of each area such as landing pages, or natural SEO.
However, just by following a few of these techniques you can ensure that your bingo site gets off the ground with a good start and that users searching for your brand can at least find you. Not necessarily on the homepage initially, but in time by following the techniques and continuing natural SEO it won’t be long before your position and popularity on the search engines increases and your bingo site becomes the best bingo site around.

Wednesday, September 10, 2008

internet Marketing techniques

Search Engine Optimization (SEO)
Contextual Campaigns
Pay-Per-Click (PPC) Campaigns
Text Ad Campaigns
Directory Submissions
Social Bookmarking
Social Networking
Article Submissions
Article Trading
Signature Linking
Forum Posting
Download Site Promotion
Video Submissions
Video Promotion
Reciprocal Linking
Affiliate Marketing
Joint Venture Partnerships
Many Forms of Web 2.0 Traffic
Viral Traffic / Word of Mouth
Performance Based (CPA) Network Traffic

Wednesday, August 6, 2008

Search Engine Optimization & Marketing Glossary

Algorithm: A set of rules that a search engine uses to rank the listings contained within its index, in response to a particular query. No search engine reveals exactly how its own algorithm works, to protect itself from competitors and those who wish to spam the search engine.

Algorithmic Results: see Organic Listings.

Backlinks: All the links pointing at a particular web page. Also called inbound links.

Banned: When pages are removed from a search engine's index specifically because the search engine has deemed them to be spamming or violating some type of guidelines.

Clickthrough Rate: The percentage of those clicking on a link out of the total number who see the link. For example, imagine 10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people all choose one particular link. That link then has a 30 percent click through rate. Also called CTR.

Cloaking: In terms of search engine marketing, this is the act of getting a search engine to record content for a URL that is different than what a searcher will ultimately see. It can be done in many technical ways. Several search engines have explicit rules against unapproved cloaking. Those violating these guidelines might find their pages penalized or banned from a search engine's index. As for approved cloaking, this generally only happens with search engines offering paid inclusion program. Anyone offering cloaking services should be able to demonstrate explicit approval from a search engine about what they intend to do. If not, then they should then have explained the risks inherent of unapproved cloaking.

Contextual Link Inventory. To supplement their business models, certain text-link advertising networks have expanded their network distribution to include "contextual inventory". Most vendors of "search engine traffic" have expanded the definition of Search Engine Marketing to include this contextual inventory. Contextual or content inventory is generated when listings are displayed on pages of Web sites (usually not search engines), where the written content on the page indicates to the ad-server that the page is a good match to specific keywords and phrases. Often this matching method is validated by measuring the number of times a viewer clicks on the displayed ad.

Conversion Rate: The relationship between visitors to a web site and actions consider to be a "conversion," such as a sale or request to receive more information. Often expressed as a percentage. If a web site has 50 visitors and 10 of them convert, then the site has a 20 percent conversion rate.

Cost per Click: System where an advertiser pays an agreed amount for each click someone makes on a link leading to their web site. Also known as CPC.

CPC: see Cost Per Click.

CPM: System where an advertiser pays an agreed amount for the number of times their ad is seen by a consumer, regardless of the consumer's subsequent action. Heavily used in print, broadcasting and direct marketing, as well as with online banner ad sales. CPM stands for "cost per thousand," since ad views are often sold in blocks of 1,000. The M in CPM is Latin for thousand.

Crawler: Component of search engine that gather listings by automatically "crawling" the web. A search engine's crawler (also called a spider or robot), follows links to web pages. It makes copies of the web pages found and stores these in the search engine's index.

Delisting: When pages are removed from a search engines index. This may happen because they have been banned or for other reasons, such as an accidental glitch on the search engine's part.

Directories: A type of search engine where listings are gathered through human efforts, rather than by automated crawling of the web. In directories, web sites are often reviewed, summarized in about 25 words and placed in a particular category.

Doorway Page: A web page created expressly in hopes of ranking well for a term in a search engine's non-paid listings and which itself does not deliver much information to those viewing it. Instead, visitors will often see only some enticement on the doorway page leading them to other pages (i.e., "Click Here To Enter), or they may be automatically propelled quickly past the doorway page. With cloaking, they may never see the doorway page at all. Several search engines have guidelines against doorway pages, though they are more commonly allowed in through paid inclusion programs. Also referred to as bridge pages, gateway pages and jump pages, among other names.

Gateway Page: see Doorway Page.

Graphical Search Inventory. Banners, and other types of advertising units which can be synchronized to search keywords. Includes pop-ups, browser toolbars and rich media.

Index: The collection of information a search engine has that searchers can query against. With crawler-based search engines, the index is typically copies of all the web pages they have found from crawling the web. With human-powered directories, the index contains the summaries of all web sites that have been categorized.

Inbound Link: See Backlinks.

Keywords: See Search Terms.

Landing Page: The specific web page that a visitor ultimately reaches after clicking a search engine listing. Marketers attempt to improve conversion rates by testing various landing page creative, which encompasses the entire user experience including navigation, layout and copy.

Link Popularity: A raw count of how "popular" a page is based on the number of backlinks it has. It does not factor in link context or link quality, which are also important elements in how search engines make use of links to impact rankings.

Link Text: The text that is contained within a link. For example, search engine is a link that contains the link text "search engine."

Listings: The information that appears on a search engine's results page in response to a search.

Meta Search Engine: A search engine that gets listings from two or more other search engines, rather than through its own efforts.

Meta Tags: Information placed in a web page not intended for users to see but instead which typically passes information to search engine crawlers, browser software and some other applications.

Meta Description Tag: Allows page authors to say how they would like their pages described when listed by search engines. Not all search engines use the tag.

Meta Keywords Tag: Allows page authors to add text to a page to help with the search engine ranking process. Not all search engines use the tag.

Meta Robots Tag: Allows page authors to keep their web pages from being indexed by search engines, especially helpful for those who cannot create robots.txt files. The Robots Exclusion page provides official details.

Organic Listings: Listings that search engines do not sell (unlike paid listings). Instead, sites appear solely because a search engine has deemed it editorially important for them to be included, regardless of payment. Paid inclusion content is also often considered "organic" even though it is paid for. This is because that content usually appears intermixed with unpaid organic results.

Outbound Links: Links on a particular web page leading to other web pages, whether they are within the same web site or other web sites.

Paid Inclusion: Advertising program where pages are guaranteed to be included in a search engine's index in exchange for payment, though no guarantee of ranking well is typically given. For example, Looksmart is a directory that lists pages and sites, not based on position but based on relevance. Marketers pay to be included in the directory, on a CPC basis or per-URL fee basis, with no guarantee of specific placement. Also see XML Feeds. Source:

PPC: Stands for pay-per-click and means the same as cost-per-click. See Cost Per Click.

Paid Listings: Listings that search engines sell to advertisers, usually through paid placement or paid inclusion programs. In contrast, organic listings are not sold.

Pay-for-Performance: Term popularized by some search engines as a synonym for pay-per-click, stressing to advertisers that they are only paying for ads that "perform" in terms of delivering traffic, as opposed to CPM-based ads, where ads cost money, even if they don't generate a click.

Pay-Per-Click: see Cost Per Click.

Paid Placement: Advertising program where listings are guaranteed to appear in response to particular search terms, with higher ranking typically obtained by paying more than other advertisers. Paid placement listings can be purchased from a portal or a search network. Search networks are often set up in an auction environment where keywords and phrases are associated with a cost-per-click (CPC) fee. Overture and Google are the largest networks, but MSN and other portals sometimes sell paid placement listings directly as well. Portal sponsorships are also a type of paid placement.

Position: See Rank.

Query: See Search Terms.

Rank: How well a particular web page or web site is listed in a search engine results. For example, a web page about apples may be listed in response to a query for "apples." However, "rank" indicates where exactly it was listed -- be it on the first page of results, the second page or perhaps the 200th page. Alternatively, it might also be said to be ranked first among all results, or 12th, or 111th. Overall, saying a page is "listed" only means that it can be found within a search engine in response to a query, not that it necessarily ranks well for that query. Also called position.

Reciprocal Link: A link exchange between two sites. Source: Webmaster World Forums

Registration: See Submission.

Results Page: After a user enters a search query, the page that is displayed, is call the results page. Sometimes it may be called SERPs, for "search engine results page."

Robot: see Crawler.

Robots.txt: A file used to keep web pages from being indexed by search engines. The Robots Exclusion page provides official details.

ROI: Stands for "Return On Investment" and refers to the percentage of profit or revenue generated from a specific activity. For example, one might measure the ROI of a paid listing campaign by adding up the total amount spent on the campaign (say $200) versus the amount generated from it in revenue (say $1,000). The ROI would then be 500 percent. Source:

Search Engine: Any service generally designed to allow users to search the web or a specialized database of information. Web search engines generally have paid listings and organic listings. Organic listings typically come from crawling the web, though often human-powered directory listings are also optionally offered. Source: Webmaster World Forums

Search Engine Marketing: The act of marketing a web site via search engines, whether this be improving rank in organic listings, purchasing paid listings or a combination of these and other search engine-related activities.

Search Engine Optimization: The act of altering a web site so that it does well in the organic, crawler-based listings of search engines. In the past, has also been used as a term for any type of search engine marketing activity, though now the term search engine marketing itself has taken over for this. Also called SEO.

Search Terms: The words (or word) a searcher enters into a search engine's search box. Also used to refer to the terms a search engine marketer hopes a particular page will be found for. Also called keywords, query terms or query.

SEM: Acronym for search engine marketing and may also be used to refer to a person or company that does search engine marketing (i.e.., "They're an SEM firm).

SEMPO: Search Engine Marketing Professional Organization, a non-profit, formed to increase the awareness of and educate people on the value of search engine marketing.

SEO: Acronym for search engine optimization and often also used to refer to a person or company that does search engine optimization (i.e., "They do SEO").

SERPS: see Results Page.

Shopping Search: Shopping search engines allow shoppers to look for products and prices in a search environment. Premium placement can be purchased on some shopping search indices.

Spam: Any search engine marketing method that a search engine deems to be detrimental to its efforts to deliver relevant, quality search results. Some search engines have written guidelines about what they consider to be spamming, but ultimately any activity a particular search engine deems harmful may be considered spam, whether or not there are published guidelines against it. Example of spam include the creation of nonsensical doorway pages designed to please search engine algorithms rather than human visitors or heavy repetition of search terms on a page (i.e. the search terms are used tens or hundreds or times in a row). These are only two of many examples. Determining what is spam is complicated by the fact that different search engines have different standards. A particular search engine may even have different standards of what's allowed, depending on whether content is gathered through organic methods versus paid inclusion. Also referred to as spamdexing.

Spider: See Crawler.

Submission: The act to submitting a URL for inclusion into a search engine's index. Unless done through paid inclusion, submission generally does not guarantee listing. In addition, submission does not help with rank improvement on crawler-based search engines unless search engine optimization efforts have been taken. Submission can be done manually (i.e., you fill out an online form and submit) or automated, where a software program or online service may process the forms behind the scenes.

Wednesday, July 30, 2008

Google algorithm

Did you know that Google algorithms analyze the structure and content of websites and identify pages that provide fast navigation and relevant information for the user's query. Since Googles algorithms consider several factors to generate sitelinks, not all Web sites have them. But here is a place whereGoogle will now let you filter which Sitelinks they choose for your site.

google webmaster central blog

Thursday, July 17, 2008

Important SEO Articles - 1

1. Use of Google SiteMaps

2. Web Site Promotion

3.Social Media Optimization (SMO) the New SEO?

Designing Flash Pages for Google

Flash is very popular tool for designing and producing the highly interactive and multimedia websites. It is believed that the pages that are created in the Flash can’t get index quickly and they can’t be ranked well because the search engine spiders are unable to read the contents of Flash. Flash pages contains little or not text that the crawlers look for on a website.

With the innovation of the latest technology and tool it is now possible to get ranking for the Flash pages. This remarkable discovery still has been unnoticed to the big SEO community. In this article you will learn that how to Flash website get indexed and ranked in Google. To see the Flash web pages in Google you can use the following command.

"Web design" filetype: SWF

With this command you will find a lot of the results that returns the Flash website. It shows that Google is indexing the Flash websites.

Flash Search Engine SDK

Macromedia has a Flash Search Engine SDK (Software development Kit) that is what we are looking for. SKD is freely downloadable for the Windows and MAC operating systems. SDK includes an application named `swf2html'. It extracts the text and the links from the Macromedia Flash File .swf and returns the data as an html page. Swf2html is provided as a compiled application.

For the detailed understanding and functionalities please see the readme.htm file in the SDK. In the Windows based operating systems, Swf2html is executed on the command prompt and you can use number of commands to extract the data from the .swf file in any form mainly in the .html.

How to use swf2html

When you download and install the SDK, it will automatically install the several folders and the files on your computer including an executable swf2html and a sample .swf file. You need to place the swf2html and .swf file in the same folder. Now perform the following actions.

  • Start > run and type cmd
  • At the command prompt type swf2html flashfile.SWF -o outputfilename.html (You need to provide the name of the resulting (output file)
  • Google can read the resulting .html file including all the links and text on it.
  • After getting the resulting file, you can change the text according to your choice.
  • Make the first line of the text more descriptive and meaningful as Google will take it as the title.
  • You can get an idea of what Google indexes from the Flash pages from the already .swf indexed pages of the Google.
  • Don’t repeat the same words excessively on the resulting Flash pages. As it can penalize your website.

The following type of the animation can cause the duplication effects.

  • Movie clips with the multiple copies of the symbol.
  • Animations that require the duplicate copies of the text in a movie clip.
  • Animations that involves converting the text into the symbol and then manipulating the single instance of the symbol.


It’s great news for the web designers and the SEO experts that Google is now indexing the Flash pages. But a great care is required while manipulating the resulting (output file) and ensure that it does not contain the repeating words many times. You can change the same words with the other words to avoid the duplications.


PHP Tutorial

This is one website to learn php with out cost

SMO tutorials

Monday, July 14, 2008

Seo information sites - 1

Friday, July 11, 2008

seo tool directory

one seo tool directory here

gain knowledge with above tool

Google Sandbox- Google Keyword Tool - Google Provides Keyword Search Volume

Hi Friends,

Google also provides keyword search figures or search volume like overture keyword tool, its really good for who are not using paid keyword tools. last 6 months overture keyword tool is dead that time seo and ppc people really facing lot problems finally we got one more good tool from google its really useful for search engine optimizers.

pls go through below tools

Google's Keyword Tool

How to use the Google Keyword Tool

Info about Keyword Tool's search volume statistics

Thursday, July 10, 2008

Even if you have a busy, well read Blog with lots of feedback
and positive comments, you may want to try this free tool which
helps you track and monitor comments. - It is free.

Thursday, July 3, 2008

Aniboom - Make animations and Create Cartoons

Make animations and create cartoons with four basic shapes - Aniboom’s Shapeshifter

Tuesday, July 1, 2008

Google Data Centers Ranking Checking Tool

Google Data Center Research Tool. This tool displays Google search results across different IP addresses. By default the first IP address of each IP C Class is pre-selected.

Wednesday, June 25, 2008

SEO Material - Keywords in the URL name

Keywords in the URL name

What is a URL name?

The URL name is the part of the URL that comes between "www" and ". Com." It's the name of a site. For example, in the case of the URL, the URL name is "spearsolutions."

Why should I have keywords in my URL name?

Recently, search engines began to prioritize the use of keywords in a site's URL in their ranking formulas. Google and Inktomi are two engines that do this. Google is extremely important because Yahoo! uses it to supplement its search results.

Alphabetical priority and its influence

Some smaller search engines use alphabetical hierarchy in their ranking formulas. Also, directories such as Yahoo! and Open Directory Project list sites in alphabetical order.

Avoid Spam

Although directories may penalize you for misrepresenting your company's name, neither search engines nor directories will penalize you for inconsistent URL names. This means you can buy any second level domain name you want (as long as you don't infringe on others' trademarks and so on) and search engines will not penalize you for it.

Some search engines don't index URLs with the character "?" in them. However, major search engines
can index URLs containing numbers and characters such as "@."

An overview

URL Keywords

  • Name files with keywords

  • Consider alphabetical hierarchy

  • Look for a URL name containing keywords

Themes: New technology for ranking sites

Search engines and themes

What are "themes"?

Search engines define a theme as a common topic throughout the site. In an effort to provide their users with more relevant information, search engines developed sophisticated technology that "extracts" site's themes. This technology allows results to be more focused on the topic searched for. Hint: Think of themes as your most important keywords used consistently throughout the site.

Importance of "themes"

Themes technology is quite complex. It's used by some of the major search engines when indexing and ranking sites. Currently, AltaVista, Lycos and Google use themes as part of their formulas. Inktomi powered search engines, such as AOL, Hotbot, and MSN, also use themes.

Avoid the use of Spam

When trying to convince search engines of a theme on your site, avoid repeating keywords more than 3-7 times in the title or Meta tags. In the text, 3-7% of all words should be keywords.

An Overview


  • AltaVista, Lycos and Google use them

  • Inktomi should be joining soon

  • Determined by keywords in title, meta tags, text and links

Sunday, June 22, 2008

SEO Material - Using your HTML Title effectively

What is an HTML Title and why should I use it?

An HTML Title describes the contents of your web page in one sentence. It's likely to appear in search engines' results and in bookmarks. It's also the first thing a search engine's spider sees on your page. Since both readers and search engines will see your title, it's particularly important.

Your title is the most important part of your page as far as search engines are concerned. Note that every search engine supports the title tag to some extent.

Important: Your title should appear right after the tag. If you're using a WYSIWYG (What-You-See-Is-What-You-Get) tool, such as FrontPage, you may want to make sure your title is placed correctly. Having your title placed below its usual place may decrease its power and cost you rankings.

Avoid Spam

Don't repeat the same keyword in your title more than twice; it's considered Spam. Also, some engines penalize for using all CAPS.

An Overview

The HTML Title:

  • Is the most important part of your page
  • Should appeal to search engines and people
  • Needs to interest the reader

How should the body of your site look? Find out what search engines want

Using keywords in the text of your pages

There are many issues to consider when placing keywords in the text of your pages. Most search engines index the full text of each page, so it's vital to place keywords throughout your text. However, each search engine uses different ranking algorithms. Difficult though it may be, you need to keep all of them in mind.

General rules

Make sure your main page is full of keywords. It has a higher chance of being indexed than your other pages, and it will be the only page indexed by some engines.

Some engines rank a page high if it has at least 100 words, so make that your minimum. Directories include pages based on the quality of their content, so make sure your pages aren't simply lists of keywords.

Key concepts

When creating your pages' content, keep the following four concepts in mind: Keyword prominence, proximity, density and frequency.

Keyword Prominence

The best place-to-place keywords in the text are at the top of each page, preferably the main page. The closer your keywords are to the start of the page or the start of a sentence, the better. This concept is known as "keyword prominence." You'll frequently see it used to describe search engines' algorithms.

Some engines also say the bottom of the page should contain keywords as well.

Beware! Search engines view pages differently than people do. Here's an example:


About Us


At spear software solutions our business is giving software solutions.

You may think you did pretty well by placing the keyword "widgets" at the top of your page. A search engine, however, sees your page this way:

Home About Us Products At spear software solutions our business is giving software solution.

Now your keyword placement doesn't look as good as it did before. Try to place keyword-rich text at the very top of your page. If you are using images at the top of your page, make sure to include ALT tags.

Keyword Proximity

Some engines, such as Google, use the concept of "keyword proximity" as part of their ranking formulas. As suggested by the name, "keyword proximity" means the how close keywords are to each other. Put your keywords as close together as possible and make sure your sentences are clear.

Here's an example:

Smith Brothers Inc has been selling CASH BACK for over 50 years.

Smith Brothers Inc has been selling food for your puppies for over 50 years.

The two keywords used are "puppy" and "food." If a user searches for "CASH BACK," the first sentence will rank higher because its keywords are closer to each other.

Keyword Density

This concept, also known as keyword weight, measures the relationship of keywords to other text. The higher the percentage of keywords in relationship to other text, the better.

Here's an example of how it's measured. Let's assume the keyword phrase is "CASH BACK."

CASH BACK is our primary business.

Since "is", "our," and other stop words are usually not counted, there are three "words" in the sentence: "CASH BACK," "primary," and "business." "CASH BACK" makes 1/3 of the sentence, or 33%.

Keyword density is almost never this high. The recommended density is 3-7%. This means that your keyword should repeat 3-7 times for every 100 words.

Sound easy? Imagine having 10 keywords and trying to repeat each one 3-7 times per 100 words of text -- it's practically impossible. Instead, pick two or three of your most important keywords and try to use them 3-7 times for every 100 words.

Keyword Frequency

Keyword frequency is a measure of the number of times keywords occur within a page's text. It's tied to the concept of keyword density. Search engines want to see more than one repetition of a keyword in your text to make sure it's not an isolated case. The recommended repetition is 3-7 times.

Avoid Spam

Don't be tempted to use tiny or invisible text to put keywords at the beginning of your pages. Search engines define this behavior as Spam and can reject your site for it.

An overview

Keywords in page text

  • Include at least 100 words in page text
  • Use keywords at the beginning of the page
  • Place keywords close to each other
  • Repeat keywords 3-7 times for every 100 words

Using the Meta Description tag

What is the Meta description tag and why should I use it?

The Meta description tag describes your site's content, giving search engines' spiders an accurate summary filled with multiple keywords.

Meta tags are hidden in a document's source, invisible to the reader. Some search engines, however, are able to incorporate the content of Meta tags into their algorithms. No engines penalize sites that use Meta tags properly, so it's recommended that you always include them.

The Meta description tag is especially important because it's the only tag supported by some engines.

Here's an example of a Meta description tag:

<Meta name="description" content="Your site's summary here">

The Meta description tag and search engines

A Meta description tag can boost your rankings on some engines.

Another reason the Meta description tag is important is that some engines use it as a site's summary on their results pages. If they do, the reader may actually see this hidden tag. Make sure its contents are enticing to the reader.

Keywords in the Meta description tag

The Meta description tag should contain multiple keywords organized in a logical sentence. Place the keywords at the beginning of your description and close to each other to achieve the best possible rankings.

The length of the Meta description tag

Search engines vary in their preferred size for Meta tags. Try to use the smaller number, 150 characters, for your site. Never make your Meta tag more than 250 characters long because some results pages will cut it off.

Avoid Spam

Avoid repeating keywords more than 3-7 times in your Meta description. Some search engines consider it to be Spam.

An overview

The Meta description tag

  • Use the meta description tag on all pages
  • Limit it to 150 characters
  • Include keywords
  • Don't repeat keywords more than 7 times

Want to get the full benefit of Meta tags?

Using the Meta Keyword tag

What is a Meta keyword tag and why should I use it?

A Meta keyword tag lists all the keywords for which you would like search engines to rank your site. Although not all search engines support this tag, you should use it for the ones that do.

Note: Meta tags
are hidden in a document's source, invisible to the reader. Some search engines, however, are able to incorporate the content of Meta tags into their algorithms. No engines penalize sites that use Meta tags properly, so it's recommended that you always include them.

Here's an example of a Meta keyword tag:

<Meta name="keywords" content="Your site's keywords here">

Keywords in the Meta keyword tag

This is what the tag is all about! You don't have to come up with any sentences; just list your keywords in order of importance. Include all your most important keywords. It's recommended that you repeat the same keyword 3-7 times, but not in a row.

The length of the Meta keyword tag

Search engines vary in their size preferences for Meta keyword tags. MSN, for example, will accept a Meta keyword tag up to 1024 characters long, while HotBot specifies 75 characters as its guideline.

Hotbot's guideline is unusual, however. Typically the Meta keyword tag is pretty large. We checked out some of Hotbot's top-ranking pages in various categories and found that many of them used Meta keyword tags much larger than 75 characters. Therefore, use 1024 characters as your guideline.

Avoid Spam

Avoid repeating keywords more than 3-7 times; you can get penalized for that. Up to 3 repetitions are recommended -- just don't place them one after the other.

An Overview

The Meta Keyword tag

  • Use it to list keywords
  • Limit it to 1024 characters
  • List keywords in order of importance
  • Don't repeat the same keyword more than 7 times

Using ALT tags

What is ALT tags and why should I use them?

You have a web site. Your designer did an excellent job and it looks great. You have plenty of images, including one containing your business name, logo and slogan.

Though your site may look fine, it's not optimized to score high with search engines. Since search engines don't index images, they won't index any text your web site presents in image format -- in this case the above-mentioned business name and slogan. To fix this problem, there are ALT tags, which are basically images' descriptions.

Always add ALT tags to your images to make sure search engines recognize all the content on your site. ALT tags filled with keywords can also be used to boost your keyword frequency and help you achieve better rankings.

Avoiding Spam

Search engines don't penalize for using ALT tags or even for packing them with keywords. Still, to be safe you should adhere to the generally accepted rule of not repeating keywords more than 3-7 times.

An Overview

ALT tags:

  • Describe images
  • Add keywords to site text
  • Should be used for each image
  • Make sites accessible to the visually impaired

Using Comment Tags

What are comment tags and why should I use them?

Comment tags provide a way for webmasters to make notes right on their pages. They're hidden in the HTML code and so are not visible to the site's ordinary users, but some search engines, such as Inktomi, can index them.

That means comment tags are another great way to add keywords to your site, thus increasing keyword frequency, an important factor in many ranking algorithms.

Avoid Spam

Search engines don't penalize sites using comment tags to boost keyword frequency. However, the general rule is not to repeat the same keyword more than 3-7 times in a tag. So, to be on the safe side, follow that rule in comment tags.

An Overview

Comment tags:

  • Should be placed on every single page
  • Can be used to boost keyword counts
  • Shouldn't include more than seven repetitions of a keyword