SEO Training in Hyderabad: Search Engine Optimization Course Program

1. Introducing the search engines and basic concepts
2. Search engine optimization strategy
3. How users search the web or how search marketing is difference
4. Overview: definitions
5. Behind the scenes: how search engines work
   1. Search engine crawling and indexing
      1. How it works
      2. Tools to see what the search engines see
      3. Depth and frequency
   2. Relevance weighting – search engine ranking algorithms
      1. Google PageRank™ & TrustRank
      2. Yahoo! Ranking
      3. Microsoft Bing Ranking
   3. Latest Updates
6. Compelling content
   1. Content types
      1. Text
      2. Audiovisual
   2. Uniqueness
   3. Freshness
   4. Length
   5. Keywords
      1. Keyword selection
      2. Integration into page
         1. Important on-page elements
         2. Linking
         3. Usability issues
         4. Keyword density and frequency – use and limits
         5. Proximity & Prominence 
   6. Written for whom?
      1. How users read a web page
      2. Is there a call to action?
      3. The number one problem with content on most company websites
   7. Getting visitors to click on your content in search engine results – regardless of the position
   8. Make vs. buy: the cost of quality content
7. Community: off-site presence and traffic generation
   1. External linking strategy
      1. Why a linking strategy is important
         1. Direct traffic
         2. Search Engines
      2. Hanging out in bad company
      3. Did say you paid for it?
      4. Some links are more equal than others
      5. Quantity? Quality?
   2. Who's linking to the competition?
   3. Blogs and forums
   4. Social Media
   5. Directories and similar resources
   6. Online PR
   7. Viral and other campaigns
   8. Appraising the quality of a link
8. Code: optimizing a site
   1. Choosing and managing domains
   2. Designing or relaunching a site
9. Managing a site
10. Basic introduction to tracking SEO results with Web Analytics
11. Mobile SEO Techniques
12. How to work With Different SEO Tools.

WebSite analysis tool With SEO API

scotia systems tool developed with all SEO API's i.e

This tool give all website analysis with competitors

Overview of this tool:
Analysis Summary: completed analysis and you can use the tabs above to view the results. Below you'll find a summary of the crawl along with which websites were ranked highly for your chosen keywords.

Site Summary: Site specific statistics which are common to all pages on the site. See how your site compares with the competition for speed and also where each physical server is located.


Site Link Summary: Statistics relating to the number of incoming links to each site. Results are currently gathered from SEOMoz, Yahoo, Alexa and Majestic SEO.

SEOMoz Statistics: SEOMoz is a leading SEO Tool provider. Using their own link graph of the web, Open Site Explorer (OSE) and Linkscape provide a wealth of link information for SEO specialists.

Site Ranking: See how your site "ranks" compared to your competion according to a variety of sources.


Content Analysis: Compare the content of your site against your competitors. To view the content analysis for each site - click on the thumbnail for the site


Site Indexation: See how much of your site has been indexed by the maain crawlers, and compare the results with your competition.

Social Networking : See how your site compares to your competition with regards to social networking. The current version of this tool only monitors Twitter, however future versions will analyse other networks such as Facebook.

Local SEO techniques-1

Now a day all the clients are asking LOCAL SEO its Important for Every Site, you will get 40% conversions from LOCAL SEO like Google, Yahoo, MSN and Ask.

Some are popular Local Search Engines In USA

http://local.google.com/

http://local.yahoo.com/

http://city.ask.com/city

http://local.aol.com/aol/localhome

http://local.live.com/

http://www.local.com/

http://www.superpages.com/

http://www.yellowpages.com/

http://www.dexonline.com/

http://www.locallaunch.com/

http://www.switchboard.com/

http://www.411.com/

http://www.truelocal.com/

http://www.citysearch.com/

http://www.whitepages.com/

http://www.zvents.com/

SEO Beginner's Guide from SEOMOZ

SEOMOZ is one of the best resource for gaining knowledge in SEO including basic and advance. Recently they have released "The Beginners Guide to SEO". It is very helpful for SEO Beginners.

10 Great Online Tools to Identify Trends

1. Google Trends – Google Search Trends
2. adCenter Search Volume Seasonality Trends
3. adCenter Keyword Forecast
4. Facebook Lexicon – Facebook Social Trends
5. Twist – Trends in Twitter
6. Trendpedia – Blog Trends
7. BlogPulse from Nielsen – Another Blog Trends Tool
8. Trendrr – Trends across Social Graphs and Networks
9. Google Checkout Trends – Online Sales Trends
10. Indeed Job Trends Tool


Reference: http://www.rockyfu.com/blog/10-excellent-online-tools-to-identify-trends/

website analysis tools

I found some website analysis tools

www.markosweb.com

www.websiteoutlook.com

www.robtex.com

www.valuatemysite.com

Banner Advertising

Banner advertising is one the popular online marketing technique.

Below 2 links explained importance of banner advertising, how its effictiveness of developing of your branding, popular banner sizes and more....

http://www.howstuffworks.com/banner-ad.htm

http://www.iab.com/pages.php?page=6

social media optimization, social media marketing, social media tips, social media strategies, social media tools

Social media marketing/optimization is one of the technique to getting the traffic, Now a days every website approaching various social media techniques, comparative search engines you will get positive visitors through social media optimization/marketing.

Below I am giving some source of list for updating your social media knowledge


1.Mashable
The leading social media blog on social media and web 2.0 news, strategies, and reviews.
2.Tech Crunch -
3.chrisbrogan -
4.PR 2.0
5.Social Media Explorer
6.Britopian
7.Influential Marketing Blog
8.Socialmedia.biz
9.social marketing
10.Rotor Blog
11.Online marketing blog

Social Book Marking Tool

Here one good tools for easy submitting in all social bookmarks.

SocialMarker.com comes in, the free service designed to reduce the time and effort needed to socially bookmark a website.

vertical engines and directories

places to submit your site to increase your site's visibility and possibly link popularity. Visit these URLs for impressive lists of verticals.
http://www.searchengineguide.com/searchengines.html

http://www.beaucoup.com/

robots.txt syntax checker tool

robots.txt validator tool here. check your robot.txt is good or any errors below this tool

http://tool.motoricerca.info/robots-checker.phtml

Best Twitter strategies and cool tools

In below link nelson disucss about twitter strategies for better optimiztion for your twitter and improving traffice and he give some cool tools, find below link

http://www.internetmasterycenter.com/blog/2009/04/20/all-the-twitter-strategies-and-cool-tools-you-must-have/

SEO Quiz

Test your seo knowledge in below link.

the test around 75 questions. this test prepared by mr. wahid qazi with good questions

http://blog.wahidqazi.com/seo-quiz/

Yahoo! 360° is closing on July 13, 2009.

Yahoo! 360° is closing on July 13, 2009.



To stay connected, we recommend moving your content and posts to your new profile on Yahoo!. After July the 12th, you will not have access to anything on 360°.

for more info check below link

http://360.yahoo.com/login.html?.done=http%3A%2F%2F360.yahoo.com%2F&.src=360

Google Page Rank Updation on 23/06/2009

Google Update the page rank again on 23/06/2009. Already google update their page rank in last month(may,2009)with in one month again google update the page rank again.

SEO techniques for Yahoo

After Google, people are using yahoo search engine, below yahoo web guidelines is there for optimization.

http://help.yahoo.com/l/us/yahoo/search/basics/basics-18.html

Multivariate testing - Google Website Optimizer & Other tools

Here i am giving some tools for Multivariate testing

Omniture Test&Target
Optimost
Maxymiser
Vertster
Split Test Accelerator
KaizenTrack
SiteSpect
Widemile
Memetrics

Check your website using different browsers and screen resolutions

Check your website using different browsers and screen resolutions using below tools

http://www.browsercam.com/Default2.aspx

http://browsershots.org/

website load time checking tool

are looking for minimize website download time here i am giving one good tool use this and minimize load time

http://www.octagate.com/service/SiteTimer/

Top 100 Free General Directories

The directories on this list are both general and free. At this point in time the Top 100 is largely in beta phase as we work behind the scenes to build in a more useful ranking system. So with that in mind we have chosen to rank the directories in the meantime predominantly by their age (i.e. the date they were added to the list). We feel this gives us a useful starting point in which to build other meaningful ranking scores into the system. Members will also be able to vote for each directory, with the votes influencing the ranking.

http://info.vilesilencer.com/top