- Introducing the search engines and basic concepts
- Search engine optimization strategy
- How users search the web or how search marketing is difference
- Overview: definitions
- Behind the scenes: how search engines work
- Search engine crawling and indexing
- How it works
- Tools to see what the search engines see
- Depth and frequency
- Relevance weighting – search engine ranking algorithms
- Google PageRank™ & TrustRank
- Yahoo! Ranking
- Microsoft Bing Ranking
- Latest Updates
- Search engine crawling and indexing
- Compelling content
- Content types
- Text
- Audiovisual
- Uniqueness
- Freshness
- Length
- Keywords
- Keyword selection
- Integration into page
- Important on-page elements
- Linking
- Usability issues
- Keyword density and frequency – use and limits
- Proximity & Prominence
- Written for whom?
- How users read a web page
- Is there a call to action?
- The number one problem with content on most company websites
- Getting visitors to click on your content in search engine results – regardless of the position
- Make vs. buy: the cost of quality content
- Content types
- Community: off-site presence and traffic generation
- External linking strategy
- Why a linking strategy is important
- Direct traffic
- Search Engines
- Hanging out in bad company
- Did say you paid for it?
- Some links are more equal than others
- Quantity? Quality?
- Why a linking strategy is important
- Who's linking to the competition?
- Blogs and forums
- Social Media
- Directories and similar resources
- Online PR
- Viral and other campaigns
- Appraising the quality of a link
- External linking strategy
- Code: optimizing a site
- Choosing and managing domains
- Designing or relaunching a site
- Managing a site
- Basic introduction to tracking SEO results with Web Analytics
- Mobile SEO Techniques
- How to work With Different SEO Tools.
Thursday, July 11, 2013
SEO Training in Hyderabad: Search Engine Optimization Course Program
Posted by chinni at 10:09 AM 4 comments
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